{"id":6,"date":"2015-05-11T11:10:25","date_gmt":"2015-05-11T11:10:25","guid":{"rendered":"http:\/\/localhost\/asialive\/?page_id=6"},"modified":"2023-12-18T09:19:09","modified_gmt":"2023-12-18T09:19:09","slug":"the-brand","status":"publish","type":"page","link":"https:\/\/www.grtjewels.com\/asia\/the-brand\/","title":{"rendered":"THE BRAND"},"content":{"rendered":"

The Brand<\/strong><\/p>\n

Southern India\u2019s fascination for gold is evidenced long before the Sangam period. Along with the cultural awakening during the Sangam days, the three prosperous dynasties, Pandya, Chola and Chera played their parts in making gold jewellery an integral part of celebrations and auspicious occasions.<\/p>\n

Derived from ancient Tamil literature, and as depicted in the sculptures, there are detailed records of the different types of jewellery worn by women during those years. Apart from gold, ornaments were also made of silver, copper and brass and were worn on the head, nose, ears, neck, waist and feet. The jewellery was designed with intricate filigree and laid with diamonds and precious gems (navarathnam), prompting a new category in the field of jewellery design.<\/p>\n

Today, with women empowerment, traditional jewellery gave way to more contemporary and functional designs that were lighter, simpler and could be worn every day. Traditional designs retained their glory in weddings and auspicious occasions, gracing demure brides and revered deities.<\/p>\n

Inspired by traditions<\/strong><\/p>\n

GRT – a family-run jeweller that is today, a household name in South India, are among the top Jewellers that struck the perfect balance between traditional favourites and modern must-haves \u2026 earning the loyalty of jewellery connoisseurs.<\/p>\n

When G. Rajendran founded GRT in 1964 in Chennai (formerly Madras), a legacy was born. In the subsequent years, GRT adorned its reputation with trust and credibility with the purity of ornaments, and the dedication of generations.<\/p>\n

The brand\u2019s rich lineage and superior craftsmanship elevated GRT into a household name over the years. Every individual milestone and auspicious family occasion was graced by a GRT-crafted piece as a token of appreciation, an expression of love or as a mark of respect.<\/p>\n\n\n\n
Growing confidence<\/strong>Stringing together a set of national and global awards and accolades for quality and service, GRT today stands proud with 48 stores across India, each offering customers the widest collection and choicest designs in gold, silver, platinum and diamond jewellery.<\/p>\n

GRT\u2019s move to the next level is being steered by G. Rajendran\u2019s sons \u2013 the Managing Directors – G. R. \u2018Anand\u2019 Ananthapadmanabhan and G. R. Radhakrishnan, whose relentless pursuit for growth and passion for precision in jewellery, has taken the brand places with showrooms in Bengaluru, Hyderabad, Tirupati, Visakhapatnam, Hosur, Kumbakonam, Madurai, Tiruvallur, Trichy, Virudhachalam and Puducherry.<\/td>\n

<\/td>\nFrom metals to the mantle pieces<\/strong>GRT\u2019s uncompromising quality and attention to detail has earned the brand more than just loyalty.<\/p>\n

\"the-brand\"<\/p>\n

\n
    \n
  • No.1 in South India for Purity of 916 Gold <\/span>
    \nBIS Bureau of Indian Standards<\/li>\n
  • Best Diamond Showroom for four years <\/span>
    \nDe Beers Group Marketing<\/li>\n
  • No.1 Platinum Retail Outlet in India <\/span>
    \nPGI Platinum Guild International<\/li>\n
  • Best Bridal Jewellery <\/span>
    \nNDTV Hindu Lifestyle Awards<\/li>\n<\/ul>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

    The Brand Southern India\u2019s fascination for gold is evidenced long before the Sangam period. Along with the cultural awakening during the Sangam days, the three prosperous dynasties, Pandya, Chola and Chera played their parts in making gold jewellery an integral part of celebrations and auspicious occasions. Derived from ancient Tamil literature, and as depicted in…<\/p>\n","protected":false},"author":1,"featured_media":176,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/pages\/6"}],"collection":[{"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":18,"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":829,"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/pages\/6\/revisions\/829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/media\/176"}],"wp:attachment":[{"href":"https:\/\/www.grtjewels.com\/asia\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}