No South Indian bridal look is complete without the poolajada — a long, cascading braid covered in flowers and intricate ornaments. Historically, this style symbolised prosperity and continuity, each flower representing a blessing for the bride’s new life. Today, it’s being reimagined in a style that retains heritage and embraces modernity. Instead of sticking to white jasmine alone, brides are choosing layered designs with roses or chrysanthemums. Some are swapping out traditional gold jadai pieces for pearl, kundan, or oxidised silver embellishments.