Veshti 2.0: How South Indian Grooms Are Modernising Tradition
For decades, Indian wedding fashion has focused on brides — the intricate lehengas, silk sarees, jewellery, the flowers and the works. At South Indian weddings, the bride is glowing presence from head to toe, adorned with jewellery and luxury fittings. But now, it’s the groom’s turn to shine. The humble veshti, once considered simple and traditional, has undergone in a stylish a transformation. From designer drapes to luxe fabrics, today’s grooms are redefining what it means to be rooted yet refined. Intricate gold brocade borders, fine woven linen and silk are some of the evolving patterns of veshti in modern South Indian grooms.